Friends With Benefits — Brand Guidelines

TL;DR — The brand system for FWB, the token-gated social DAO — crypto culture given a design language.

FWB / CTHDRL brand guidelines v1.1, 2021. Logo elements, design system, and the FWB gallery.

Friends With Benefits was a token-gated social DAO and the most culturally visible experiment in crypto-native community formation — closer to a members’ club than a protocol.

The guidelines are the interesting artifact: a brand book for an organisation with no company, which is a genuinely novel design problem.

Where this came from

• Brendan Sheehan’s public are.na channel

39 pages. A copy is archived locally against link rot; the header links the original source.