Ecommerce Landing Page Lookbook (Unbounce)

TL;DR — Unbounce’s 37-page gallery of about 30 e-commerce landing pages built on its builder, arguing that dedicated landing pages convert better than store product pages.

The lookbook opens by asking whether paid traffic should go to a storefront product page or a dedicated landing page. Its answer: product pages tend to be short, cluttered with navigation and generic. A standalone page can match the visitor’s intent and point them to a single conversion goal.

Most of the book is one page per brand, grouped into apparel, food and beverage, home, sport, wellness, and “odds and ends”. The brands include Twillory, Alps & Meters, Greats, SnackNation, Drizzle Honey, Trade Coffee, Nebula Genomics, Perfect Keto, Meowbox, Packlane, BoxyCharm and Zola. Each entry gives the industry, business model (storefront or subscription) and page type (click-through or lead generation). It then lists three “what we love” notes on copy, photography, video, urgency or layout, sometimes with a “put it to the test” suggestion. A few quote conversion rates: Twillory’s page “converts at 51%”, and Meowbox’s converts “almost half of all visitors”.

A sponsored section from the agency KlientBoost gives four tips: match your message to the ad, keep things concise, concentrate on converting, and make sure it works on mobile. A checklist follows. The book ends with a call to try Unbounce. The PDF was made in October 2019.

What it is: Vendor marketing collateral. Every example was built with the publisher’s own product, and the conversion figures are the vendor’s unaudited claims. Useful as a gallery of design patterns, not as evidence of what converts.

Where this came from

• Saved in a Roam daily note, April 2020, tagged E-Commerce and Playbooks.
• Published by Unbounce at unbounce.com (resolves as of 2026-10-27).

37 pages. A copy is archived locally against link rot; the header links the original source.