Discounting

The retail strategy of competing on relentlessly low prices, framed in Kyle’s wiki as a flywheel. In Wisdom From Walmart, discounting is the engine of the Walmart virtuous cycle: increasing volume lets the retailer lower prices, lower prices grow market share, and greater market share builds structural advantages that keep the cycle turning.

Where this appears

• Wisdom From Walmart — discounting cast as a flywheel powering Walmart’s volume-to-price-to-share virtuous cycle.