Deadpool & Wolverine

Deadpool & Wolverine recurs across the wiki as the anchoring counter-example in Kyle’s argument that large-scale Intellectual Property can still be good. In The Hits Business, IP exploitation is not condemned — Kyle “loved” the film — and the critique is reserved for cases where “the pursuit of big comes at the sacrifice of good.” The film is the proof that big and good are not mutually exclusive.

On the Ryan Reynolds page, the movie supplies the hard numbers behind that thesis: Deadpool & Wolverine ($200M budget, 78% on Rotten Tomatoes) is contrasted with Batman v Superman ($325M, 29%), yielding the formulation “Bigger does not mean better. But good does not mean small.” Reynolds’s authorship of the Deadpool character (with Rhett Reese and Paul Wernick), described as “acting the role of auteurs,” ties the example to Auteur Theory — the idea that even franchise-scale IP rewards a guiding creative voice.

Context: Deadpool & Wolverine (2024) is a Marvel Studios film directed by Shawn Levy, starring Ryan Reynolds and Hugh Jackman; it became one of the highest-grossing R-rated films ever.

Where this appears

• Intellectual Property — cited as the IP-exploitation example Kyle “loved,” marking the line between exploiting IP and sacrificing good for big
• Ryan Reynolds — box-office/quality stats anchor the thesis that big IP can still be good