David Ogilvy

Advertising executive and founder of the agency Ogilvy & Mather, cited in the wiki mainly as a source of writing and marketing advice.

Writing. In 1982 he wrote an internal memo, “How to write,” whose opening line is “The better you write, the higher you will go in Ogilvy & Mather.” Its ten bullets include writing the way you talk, using short words, sentences and paragraphs, avoiding jargon, never writing more than two pages on a subject, and never sending a letter or memo on the day it is written (One of the Most Legendary… (tweet), a thread by Dickie Bush).
Headlines. Quoted: “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” (16 Types of Headlines-Hooks ⤵️… (tweet)).
Committees. Quoted by David Senra: “committees can criticize, but they cannot create. Search the parks in all your cities; you’ll find no statues of committees” (The Coward’s Conviction).

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