Culture Next — Global Trends Report, Volume 1

TL;DR — Spotify’s trends report on Gen Z and millennials, built on listening data.

Volume 1, 2019. “We’ve heard so much about millennials and their impact on every aspect of culture. But how has that changed as they’ve gotten older? And what about Gen Z?”

A marketing trends report, and to be read as one — the data is real and proprietary (listening behaviour at scale), the framing is a sales document for Spotify advertising. Both halves are worth knowing when the numbers get quoted onward.

Where this came from

• Brendan Sheehan’s public are.na channel

19 pages. A copy is archived locally against link rot; the header links the original source.