Business is the New Sports

“Business is the New Sports” is a Packy McCormick essay published in his Not Boring newsletter, which Kyle cites in his Open-Source Knowledge research as an example of the emerging public, participatory layer around investing. The essay’s argument, as Kyle records it: once people understand the game, they get invested in how it’s played — and “intrinsic motivation is the currency of the commons.” The piece is the kind of long, entertaining company narrative that turns following business into spectator culture, akin to following a sport.

Where this appears

• Not Boring — the Packy McCormick newsletter that published the essay.
• Open-Source Knowledge — Kyle’s research thread that cites the essay as evidence of an open, participatory knowledge layer around investing.