Bundling

One-line: The strategic packaging of separate goods or services into one offering — and its counterpart, unbundling.

What we know

• Referenced from The Innovators in the anti-library as a recurring pattern in technology-industry history.
• Paired with Unbundling; the two are usually discussed as a cycle rather than opposites.
• The cycle is treated on Unbundling, which covers both halves and poses the best-in-class vs. all-in-one question for Horizontal SaaS: whether categories consolidate into suites or fragment into point solutions.