Brick by Brick

How LEGO nearly innovated itself to death in the early 2000s and recovered by re-imposing constraints — a corrective to the idea that more creativity is always the answer.

Why it’s on the list: On Kyle’s own shelf, unread — the literal anti-library case: a book bought and shelved rather than a recommendation received.

Where I saw it: Transcribed from a photo of Kyle’s own bookshelves, saved into his “Books To Read” Apple Note. Kyle confirmed on 2026-09-18 that he has not read any of the shelf titles that were not already in the library.

Connections

• Books To Read — the Apple Note this shelf transcription came from.