Kyle Harrison
to-read
Blue Ocean Strategy
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
- Author
- W. Chan Kim, Renée Mauborgne
- Published
- 2004
- Pages
- 240
- Recommended
- Once
Why it’s on the list: Kim and Mauborgne’s case for creating uncontested market space — a “blue ocean” — instead of fighting rivals for share in the crowded “red ocean” of existing markets.
Where I heard about it
- Recession Proof — cited in the book for the blue-ocean/red-ocean distinction, on finding an uncontested business niche.
Connections
- Recession Proof — where this book is cited.
Referenced in
- Recession Proof book