Kyle Harrison
person
Andrew Reed
Andrew Reed
Investor at Sequoia, quoted in Product Led Growth — The End User Era for a skeptical take on consumerization. As of August 5th, 2019, Reed is cited saying: “The consumerization of the enterprise is largely a failed promise to date, and it’s certainly not for a lack of effort. It’s just a really hard problem to solve.” The book uses his line as a counterpoint inside its broader argument about Product Led Growth and the Consumerization of the Enterprise — that the bottoms-up, end-user-first software-buying motion is a hard problem that PLG is one attempt to crack.
Where this appears
- Product Led Growth — The End User Era — quoted (Sequoia, Aug. 2019) on consumerization of the enterprise as a “failed promise to date.”
Partner at Sequoia. Connected with Kyle on LinkedIn on March 2, 2019 — profile.