A Short Guide to Spectacles

Author: David Perell URL: https://www.perell.com/blog/2017/1/14/a-short-guide-to-spectacles- One-line: A short how-to on Snap’s Spectacles — that the device’s edge is enabling content only a hands-free camera can capture, letting viewers embody the creator’s authentic, first-person experience.

Key claims

• Positive, shareable content wins on the internet. Inspiring, uplifting, beautiful content gets shared most; sharing is how people connect, so we naturally pass along positive, enjoyable experiences (Consumer Products).
• Spectacles is a chance to invent new conventions. The best videos will be the ones only a hands-free camera can record — formats that didn’t exist before the device (Consumer Investing, Snapchat).
• First-person embodiment is the differentiator. “Let viewers embody your authentic experience. Let them walk in your shoes and feel what you feel.”

Notable quotes

“Recording with Spectacles is a unique opportunity to create new conventions.”

“Let them walk in your shoes and feel what you feel.”

How it connects

• David Perell — an early product-strategy note on a buzzy consumer-hardware launch.
• Snapchat — the parent product; Spectacles as its hardware extension.
• Consumer Investing / Consumer Products — the thesis that new form factors win by enabling content that couldn’t exist before.