Kyle Harrison
to-read

ESPN The Company

ESPN The Company: The Story and Lessons Behind the Most Fanatical Brand in Sports
Author
Anthony F. Smith & Keith Hollihan
Published
2009
Pages
232
Recommended
Once
Buy on Amazon ↗

Why it’s on the list: A management study of how ESPN grew from a scrappy Connecticut cable start-up into the dominant brand in sports media, drawn out as lessons about culture, talent and brand fanaticism rather than told as a straight history.

Where I heard about it

  • @mastersinvest — on his “2025 Reading … so far” list (August 2025), a feed that skews heavily toward company and founder biography. The full 46-title list is on 2025 Reading So Far… (tweet).

Connections

  • 2025 Reading So Far… (tweet) — the list this came from.

Referenced in