Confessions of the Pricing Man

Why it’s on the list: Simon on pricing as the highest-leverage decision a company makes — value perception, price differentiation, and the consulting cases behind Simon-Kucher.

Where I heard about it

• Replies to @WillManidis — an answer when he asked “what is the single best book you can read that will explain an entire industry?” in his thread, June 2025. The full set of replies is on what is the single best book… (tweet).
• Recommended at Capital Camp 2019, as listed in A Berg’s Eye View’s “Lessons (and Books) from Camp”, saved by Kyle in April 2020 — Lessons and Books From Camp (A Berg’s Eye View).

Connections

• Pricing — The subject.
• Competition — Where pricing decisions get made.
• what is the single best book… (tweet) — the thread this recommendation came from.