Brick by Brick

Why it’s on the list: David Robertson’s account of how LEGO nearly innovated itself to death in the early 2000s and recovered by re-imposing constraints — a corrective to the idea that more creativity is always the answer.

Where I heard about it

• My own bookshelf — a book I own but haven’t read, picked up from a photo of my shelves. The literal anti-library case: bought and shelved rather than recommended.

Connections

• Books To Read — the Apple Note this shelf transcription came from.