Antimemetics

Why it’s on the list: Nadia Asparouhova’s book about ideas that don’t want to be shared or remembered, despite their importance — the inverse of the virality that memetics usually studies.

Where I heard about it

• Nadia Asparouhova — the author’s own announcement on X (I Wrote A New Book!… (tweet), March 2025): “It’s about ideas that don’t want to be shared or remembered, despite their importance.” Saved alongside my memetics research.
• Anna Gát — called it “a generational book, a must read” on X (I know that nayafia’s Antimimetics… (tweet)), September 2026.

Connections

• Memetics — the field this book inverts: memetics asks why ideas spread; antimemetics asks why some don’t.
• The Meme Economy — Kyle’s published essay on belief preceding truth.
• Nadia Eghbal — the author (writing as Nadia Asparouhova); also wrote Working in Public
• Anna Gát — endorsed this on X as “a generational book, a must read”